MeredithKresman
Immediate marketing support when you and your team are overcapacity
Introduction
Hello, I’m Meredith. Think of me as the panacea to your work panic.
When a key leader goes on leave or a high-stakes P0 initiative lands on your desk, I step in to bridge the gap.
I spent over 15 years at Google and YouTube mastering nearly every facet of marketing. I don’t just advise from the sidelines, I own both the strategy and the hands-on execution. From marquee partnerships and product launches to brand positioning and major events, I can turn ambiguity into action with minimal ramp-up.
Leave it with me.
Engagement Models
Three flexible ways to work together
Interim Leadership
Full-TimeEmbedded coverage during team leaves and/or personnel transitions. I step in to steer the team, manage day-to-day operations, own key deliverables, and ensure all ongoing and incoming initiatives stay firmly on track.
Let’s talkFractional Leadership
Part-TimeFlexible, ongoing support (1–3 days/week) integrated directly into your team over a sustained period. I provide senior marketing strategy and own key deliverables without the overhead of a full-time hire.
Let’s talkProject Sprints
Full or Part-TimeTime-bound engagements designed for a specific launch, partnership, or other major P0 initiative. Structured as either full-time or dedicated part-time support, I take a single program from the initial brief all the way across the finish line.
Let’s talkAbout Me
I’m a Swiss Army knife marketing leader who builds full-funnel programs that lift brand perception and drive revenue. Over 15+ years at Google and YouTube, I held roles across a wide range of businesses, gaining firsthand experience in nearly every corner of marketing. I’ve built ROI-positive programs for audiences that couldn’t have been more different, from avid NFL fans to enterprise advertisers to government officials. Despite the differences, there was a through line in my approach: uncover the human truth, then build single-minded marketing that gets people to pay attention, shift their mindset, and take action.
The breadth of my experience is what I bring to every project. It means I can quickly get up to speed and dive headfirst into new projects with minimal onboarding. Whether I’m leading a live event, running a media campaign, or building a new partnership, I can be the visionary thinker and active executor in equal measure. Clients can count on me to bring clarity to ambiguity, a low-ego collaborative spirit, and a healthy dose of grit.
If you’re looking for a partner who can drop in and make an impact on day one, let’s talk.
Portfolio
PROJECT 01YouTube TV World Cup Campaign
Harnessed the 2026 FIFA World Cup to drive YouTube TV’s biggest tentpole acquisition moment.
PROJECT 02YouTube x the 2026 Milan Cortina Winter Olympics
Turned YouTube into the digital epicenter of the 2026 Winter Olympics.
PROJECT 03YouTube x the White House Easter Egg Roll
Brought YouTube Kids from the screen to the real world, transforming enriching, kid-friendly content into immersive family experiences.
PROJECT 04YouTube Impact Report
Reimagined flagship annual report, pairing economic data with authentic creator stories to demonstrate that YouTube drives American jobs, businesses, and culture.
PROJECT 05Consumer Electronics Show
Architected a comprehensive, full-funnel program at the Consumer Electronics Show (CES) to engage top business partners at the start of the year and spotlight the latest and greatest Google innovation.
PROJECT 06State Department Music Diplomacy Partnership
Reignited a historic Cold War legacy for the digital age, forging a first-of-its-kind public-private partnership between YouTube and the U.S. Department of State to power cultural diplomacy around the world.
PROJECT 07YouTube & Google Youth Safety Campaign
Developed the first-ever joint YouTube and Google youth safety media campaign, uniting cross-company product, policy, and marketing teams to showcase efforts to help make the internet safer for kids and teens.
PROJECT 08Leadership Circle @ Google Marketing Live
Led the strategy and execution of Leadership Circle, the flagship executive track within the Google Marketing Live advertisers event, uniting 130+ top CMOs and agency leaders to candidly discuss industry challenges and celebrate marketing’s role in driving business growth.